MRKT 231 - Principles of Marketing

Credits: 3
Survey of marketing organization and methods in the socio-economic system with discussion on pricing, promotion, production, distribution of goods and services, consumer problems, institutions, and methods and policies.

Prerequisite(s): BUAD 115 with a C or higher.
Offered: F, S, SS.

Academic Catalog

MRKT 231 - Principles of Marketing