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Mar 18, 2025
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MRKT 432 - Marketing Management
Credits: 3
Studies the marketing function and its relationship to the total business organization and its environment. Emphasis is placed on the design of marketing strategies and systems. This is a case method course with readings from trade and academic journals to enhance understanding. Students learn application of the tools of analysis and critical thinking to the strategic challenges marketers face.
Prerequisite(s): MNGT 221 , MRKT 231 , MRKT 332 , and either MRKT 331 , or MRKT 431 , each with a C or higher.
Offered: S.
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