Mar 15, 2025  
2021 - 2023 Undergraduate Catalog 
    
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2021 - 2023 Undergraduate Catalog [ARCHIVED CATALOG]

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MRKT 332 - Consumer Behavior

Credits: 3
Analysis of the social, cultural, and psychological factors influencing the behaviors of consumers. Special emphasis on behavioral patterns, market segmentation research, attitude formation and change, brand loyalty, adoption of innovations, and store choice decisions.

Prerequisite(s): MRKT 231  with a C or higher.
Offered: F; S.


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