The Business Administration program offers students a Bachelor of Science in Business Administration degree (BSBA). In addition to the general education courses, Business Administration majors take business core subjects which help them gain general business knowledge. All Business Administration majors must also select an area of concentration: Management and Entrepreneurship, Marketing and Management Information System, or Economics and Finance. The department also offers a Minor in Business Administration and a minor in Entrepreneurship to students who are pursuing majors in programs outside the department.
The BSBA degree provides essential professional preparation for careers in business, government, and non-profit organizations, with a specific focus on administration. The curriculum is designed to help students to:
- develop the ability to evaluate and make business decisions in dynamic and competitive environments taking into account economic, legal, political, social/cultural, and technological considerations and constraints;
- familiarize themselves with the dynamics of the internal organization and operations of businesses;
- develop skills in identifying problems, issues, and strengths, weaknesses, opportunities, and threats confronting businesses;
- acquire tools, methods, and techniques for analyzing and solving business problems and taking advantage of opportunities; and
- gain the ability to develop and implement strategies.
- The major objectives of the program are to help students succeed at each of the following:
- Applying critical thinking skills to business decisions
- Recognizing ethical dilemmas in business and professional environments and demonstrating social responsibility
- Applying and using fundamental principles from the core knowledge base of Business Administration specific to the areas of accounting, economics, finance, information systems, international business, legal and social environment, management, marketing and qualitative business analysis
- Communicating effectively in both written and oral form
Degree Program
The Department of Business, Accounting and Sport Management offers a Bachelor of Science in Business Administration. Students earn this degree in one of the concentrations discussed below. Additional concentrations may be selected by a student in consultation with his or her academic advisor.
Concentration in Marketing and Management Information System
Marketing and Management Information System are naturally related in the current age of technology. Successful companies are not only customer-driven, but also are customer-focused. Successes come about by developing sound marketing strategies and functions that provide superior value to customers. Companies seek to use technology to tap into markets that are yet untapped as well as to target their products to the specific needs and interests of current customers. They do so by using data collected from point of purchase transactions, from customer surveys and interactions (both face to face and on the internet), and from demographic sources. Successful companies collect, store, and use this data to find ways to add value for customers. This concentration connects MIS and Marketing through the link of commerce, teaching students about business intelligence and analytics, consumer behavior, sales management and managing the marketing process.
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