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Mar 14, 2025
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MRKT 333 - Sales
Credits: 3
Covers the role and activities of the sales manager in modern marketing. Nature and importance of the selling function in organization, effective sales techniques, and managerial tasks of designing, developing, directing, and compensating sales force. Management activities include recruiting, testing, selection, training, motivation, compensation, and evaluation for effectiveness.
Prerequisite(s): MRKT 231 with a C or higher.
Offered: F.
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