Mar 14, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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MRKT 332 - Consumer Behavior

Credits: 3
Analysis of the social, cultural, and psychological factors influencing the behaviors of consumers. Special emphasis on behavioral patterns, market segmentation research, attitude formation and change, brand loyalty, adoption of innovations, and store choice decisions.

Prerequisite(s): MRKT 231  with a C or higher.
Offered: F; S.


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