Mar 14, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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MRKT 331 - Advertising and Promotion

Credits: 3
Studies promotions as persuasive communication. Examines promotion management and its relationship to the overall marketing program. Primary emphasis on advertising, sales promotion, personal selling, consumer and market information, message appeals, media selection and scheduling, and measuring effectiveness.

Prerequisite(s): MRKT 231  with a C or higher.
Offered: F.


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