BUAD 423 - E-Commerce

The advent of Internet and the World Wide Web has had a profound effect on all aspects of the way a firm conducts its business. This new way of conducting business has changed the way a firm generates and delivers value, and the way it finds customers and creates markets. With this in mind, this course is intended to help students develop a broad understanding of the driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. The emphasis of the course will be managerial focused rather than technically focused. The course will specifically explore areas in e-commerce as it relates to: business models and concepts; infrastructure; the presence and impacts of web sites, mobile sites, and apps; security and payment systems; marketing and advertising concepts; and, ethical, social, and political issues.

Prerequisite(s): BMIS 380 with a C or higher.
Offered: F.

Academic Catalog

BUAD 423 - E-Commerce